The cosmetic and beauty industry is massive here in the UK, being worth billions. With new products, brands, and launches happening all the time, it’s an industry that seems to have constant appeal and buzz. With that said it makes sense that you may be eyeing it as a potential business option.
One of the hottest trends in the past couple of years has been lash extensions. This gives the illusion of longer fuller lashes without having to glue on false lashes daily. If you’ve decided the time is right to start a lash extension business, here are four tips that can help you to be successful.
Enrol in a Lash Extension Course – Be Prepared
The first step in your business plan should be to get proper lash extension training. This is how you ensure you provide top-notch service to customers and that you can compete with others offering the same service. What’s handy is that you can opt for online lash training through a place such as the Lash and Brow Studio, with no need to visit a classroom in person. This makes lash training accessible to all.
When choosing which course to take, make sure to look into beginner courses, so you can learn all the basics. Your course may also include a training kit, which means you don’t have to purchase the supplies yourself.
How Will You Address the Finances?
Now comes the practical side of starting a business – and that’s finances. Starting any business requires money, as you’ll need to invest in equipment and supplies and there will be overhead costs. How will you pay for these expenses? You may have saved up the cash, a small business loan could be perfect, or maybe you have an investor or partner.
Remember, it’s more than just the initial start-up costs, as the majority of businesses take months if not a year or more before they are profitable. A business plan should address all the financial aspects.
What’s the Local Competition Like?
This is also a great opportunity to do some market research, looking closely at the local competition. Ideally, you want to be in a market that isn’t over-saturated with lash extension salons/studios. Either way, you’ll need to come up with a plan that will set your business apart from others. Why should customers visit you over the competition? What’s your hook?
Is There a Plan for Advertising Your Business?
Sure, it would be great to open the doors of your studio and instantly have a rush of customers, but that’s not the reality. The reality is that you’re going to need a robust advertising/marketing plan that creates buzz and interest. This means taking active steps to build a customer base.
As a new business, social media tends to be the best option, as it’s cost-effective and yet allows you to connect with a massive audience.
You Are On Your Way to Success
All of these tips will help you to plot out your path to success with your new lash extension business. Keep in mind there will be lots of hard work, long hours, and dedication needed to succeed, but it is all possible if you’ve got the will.